advertising wars between Advil and Tylenol
April 1996
Can you believe the advertising wars between Advil and Tylenol?
The Advil people are saying that acetaminophen is unsafe in people who consume alcohol. They paid newspapers to print an angry letter from a man who regularly drank wine in the evening...used Tylenol...and ended up with an emergency liver transplant.
The Advil people also had a TV ad emphasizing the alcohol warning on the Tylenol package.
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