harder for sales reps to get your individual prescribing history
September 2006
Changes will make it harder for sales reps to get your individual prescribing history.
Drug companies use up to 90% of their advertising budgets to influence prescribers.
Some of the money is spent to buy data that show what you prescribe...which reps use to tailor their sales pitch to you.
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- 12 issues every year, with brief articles about new meds and guidelines
- 48+ CE courses, including the popular CE-in-the-Letter
- Quick reference drug comparison charts
- Access to the entire archive
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