A new code of conduct will change how companies market Rx meds
September 2008
A new code of conduct will change how companies market Rx meds.
You'll see fewer pens, mugs, notepads, and other giveaways... and more limits on restaurant meals and promotional events.
The new code is VOLUNTARY...self-imposed by the drug companies' own association, PhRMA. But most big drug companies will comply...to head off MANDATORY regulation.
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